Elevate

Your Brand

Brand & Marketing

Consulting

Meet Zoë

With over 15 years of experience in branding and marketing, Zoë specializes in creating campaigns that resonate deeply with audiences and deliver measurable results. Her work spans industries including fashion, jewellery, media, and health & wellness, with a particular expertise in understanding the female consumer and creating brands that connect authentically.

Zoë holds a Master of Science in International Fashion Marketing, which has shaped her strategic approach to branding and sharpened her ability to merge creativity with business acumen. Her international career has taken her to Dublin, London, Sydney, and Valencia, giving her a truly global perspective and the ability to adapt to diverse markets and cultures.

Known for her thoughtful, collaborative approach, Zoë works closely with her clients to uncover what makes their brand unique and translate it into meaningful campaigns that stand out.

Brand Audits and Recommendations

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Campaign Strategy

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Marketing Strategy & Execution

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Photoshoot & Videography Product

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Brand Audits and Recommendations · Campaign Strategy · Marketing Strategy & Execution · Photoshoot & Videography Product ·

Work With Me

  • Fractional Consulting

    Fractional Consulting

    Strategic brand and marketing leadership on a retainer, offering high-level direction and expertise.

  • One-Off Projects

    One-Off Projects

    Bespoke brand and marketing solutions, with access to a curated network of top-tier freelancers to seamlessly bring your vision to life.

  • Marketing Mentoring

    Marketing Mentoring

    Private one-to-one sessions delivering tailored insight and strategic counsel, empowering you to move forward with clarity and confidence.

My Process

Whether you require a tailored project or fractional brand and marketing leadership, I offer a flexible alternative to the traditional agency model. With a strategic blend of creativity, customer insight, and data-driven decision-making, I collaborate closely with business owners and founders to deliver solutions that align with your vision and drive sustainable growth.

By focusing on your unique goals and challenges, I provide bespoke strategies that elevate your brand’s presence, create meaningful connections with your audience, and set the foundation for long-term success.

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  • "Zoe O' Connell served as a Brand Consultant for our innovative skin, hair and longevity supplement start-up for seven months, with her contract extended twice due to her valuable contributions. She effectively established the brand’s initial direction, undertaking detailed competitor analysis, helping us understand consumer trends, and developing an identity aligned with our vision and existing brand. Zoe also skillfully managed independent contractors, fostering smooth collaboration. Her foundational work provided a strong starting point for our brand’s journey, setting a solid tone for future development."

    Conor Murphy, CEO of ID Formulas.

  • "Zoe is an exceptional brand marketer A unique fusion of cutting edge ideas with incredible attention to detail, Zoe just 'gets it'. I have worked with Zoe a number of times and consistently recommend her work to clients. If you need someone to deliver a best-in-class campaign, with a performance mindset, Zoe is an absolute must."

    Jennie McGinn, Business Amplifier.

  • "It was a pleasure to learn from and work with Zoe. She provided great ideas and insights, as well as solutions. She has a wealth of knowledge and first-hand experience which go hand-in-hand. Zoe is not only brilliant at her job, but a lovely person too. I really enjoyed working with her; she is an incredible asset to any business."

    Kayleigh Murphy, former Head of Social & Marketing, One Dame Lane.

  • "Her creativity and ambition made me a stronger and better photographer, resulting in imagery that elevated the brand and helped it in its goals to move to the next level. Not only that, but she is warm and approachable, injecting anything she works on with her positivity and energy. I would gladly work with Zoe again."

    Nathalie Marquez, Writer, Photographer & Editor.

  • "I’ve worked with Zoe on numerous projects well over 5 years now and I cannot recommend her enough! Zoe’s level of detail, organisation and creative briefs are unmatched, she always goes above and beyond what you expect or hope for. Zoe is also an absolute joy and dream to work with!"

    Lesiele Juliet, Stylist & Studio Owner of Sable Studios.

LET’S CHAT

Let’s have a (virtual) coffee.